Nahidul Rony
Apple CEO Tim Cook held an hour-long all-hands meeting where he told employees that the company needs to win in AI.
The meeting followed an earnings call in which Cook told investors and analysts that Apple would increase its AI investment “significantly.” He had the same message for Apple employees, telling them, “Apple has to do this. Apple will do this. It’s like taking over us.”
The company’s promise to upgrade its voice assistant Siri by introducing a variety of AI-powered features under the Apple Intelligence umbrella last year has been significantly delayed. And Cook acknowledged that the company has lagged behind its competitors.
“We’re rarely the first,” he said. “Before the Mac, there was a PC; before the iPhone, there was a smartphone; before the iPad, there were a lot of tablets; before the iPod, there was an MP3 player.” But that hasn’t stopped Apple from inventing “modern” versions of those products, he said.
